Feda Mecan, the founder of Nene Crossing, was born in 1982 in Bosnia/former Yugoslavia and came to Germany as a refugee in 1992 at the age of 10.
After completing his high school diploma, he realized that he wanted to try his hand at business during his studies.
After a few attempts, he managed the German and later Western European market for several years with one of the world's largest iGaming companies. Afterward, he started his performance marketing agency, where he made a successful exit in 2017.
While this agency was focused exclusively on the German-speaking countries, he used the capital from the first exit and invested in KaFe Rocks Ltd, which became one of the largest global players in the iGaming affiliate world.
Further investments followed, such as in Fliff Inc, an innovative sweepstakes app that focuses exclusively on the US market.
Further investments followed, especially in the B2B software sector.